Healthcare marketing is a different animal. You can't oversell, and most agencies don't get that. Rajive, along with his team at What's In a Name, built trust-led campaigns around our doctors and specialities that felt authentic, not salesy. They were instrumental in building the Apollo E-Doc brand, which later evolved into what is now Apollo 24|7. That kind of work only happens when the people behind the marketing genuinely understand trust.

In over a decade of working together, Rajive and his team at What's In a Name became an extension of ours. Seasonal tourism campaigns, destination branding, digital, the Ramoji Academy launch that filled 1,600 seats for various courses in stipulated time. All integrated. He never approached it like an agency fulfilling a brief. He approached it like someone who had a personal stake in the outcome. That's rare. And it showed.

Over 15 years with Rajive and his team at What's In a Name. SEO, SEM, social, brand films, OOH, website, festival campaigns. The full spectrum. In a market where every electronics retailer is fighting for the same customer, they helped us stand apart. Walk-ins went up. Ticket sizes grew. Revenue showed a measurable jump we could trace directly to the work. You don't keep a partner for 15 years unless they're in it the way you are.

We were spending heavily on marketing and couldn't tell you where half of it was going. Rajive audited everything and within a few months our spend dropped by 55%. Junk leads fell by 70%. In 12 months we saved over ₹55 lakh. That's not an estimate. That's what showed up in our books.